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It's rare that High Life makes the news, so it's safe to say we're pretty pumped. Miller will be running a series of 1 second High Life ads during the Super Bowl this year.
In a press release, some dude with my dream job (senior brand manager for HL) said:
“Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”

I'm really glad to see that HL will have a presence on the big day. Maybe this means Miller gets it. Maybe they'll start putting more effort into promoting this nectar of the gods. Or maybe they just decided to blow their entire 09 ad budget in the first month... Either way, I'm pumped to see how these go over.

You can check out the clips here: http://1secondad.com/