New thread here, in follow up to our Bukowski post from last week. While we are not ashamed to claim to be the biggest fans of High Life that exist, we do know there are others who deserve credit for promoting the greatness of this magical brew. With "High Life Heroes" we'll be showcasing these great figures from the past, present, and future (just you wait). We are excited to start off this thread with the biggest Hero of all. There is no other choice that would be more fitting than Sir Errol Morris (that's right, we've knighted him in this kingdom).



“It isn’t the style of how you present truth. It’s the search for it which matters”.


How true Sir Morris' words ring when we look at such an impressive body of work as his still beloved High Life commercials, thought those had impeccable style. If we can't trust an Academy Award winning, MacArthur Genius on what beer to drink, who can we trust?

Though you may never have heard of him before, Morris may be the greatest documentary film-maker EVER. You heard us right chief.

So raise a High Life, and celebrate our first High Life Hero, with the promise that there are many more to come, and maybe, just maybe, you might be one yourself someday.