Let's Go Yankees

The Yankees live the High Life.

It's a fact. That's what makes them winners.


For the remainder of this world series, I'll be toasting High Life to the greatest team in baseball. They've put together one hell of a season and I hope they finish the job. Let's go Yankees.


Note: I posted this picture featuring an inferior Miller product only because I'm ABSOLUTELY certain that they were using this to pour on each other so they wouldn't waste the good stuff.

Halloween-Life

We know it can be tough to come up with a Halloween costume that will bring you the adoration of fellow party-goers, AND allow you to feel good about yourself.

Ladies and gentlemen, look no further. We're certain you'll find these costumes to not only be huge hits at the party, but something you'll be looking for any possible reason to wear over and over again.

For those of the fairer sex, the classic "Girl on the Moon" from the High Life label's is a can't-miss:




These used to be sold on Amazon, but this year you'll have to get creative - not like you have time to order online right now anyway.

For the gentlemen, what could be better than dressing as one of Heroes, the Delivery Guy. Get your very own High Life Delivery shirt here:



You're not gonna want to take it off.
Enjoy the festivities all. And please, live the High Life.

Back in Business

So we know we've been away for a bit, but summer can get hot and make us lose focus - even with regular doses of ice cold High Life.

But we're back, and it's gonna be better than ever.
To get everyone back in the mood, we thought it would be best to kick this off with the greatest song of all time:

Bar crawl photos

Bar crawl photos! Share em if you got em! Here's a few good ones.

Bar Crawl clip

A promised, here's a bar crawl highlights video. There's over 40 minutes of footage, so a lot of good stuff needed to be cut out to get this under 4 min, but we'll get more clips up. For now, enjoy this clip. Thanks again to everyone who came out.

High Life Innovations

I know what you're thinking...
"The balls on this guy! Who does he think he is adding a new post to the High Life blog when there's been no photos or footage of the bar crawl yet??"
I agree with you. It's wrong and I don't feel good about it. It's possible that I might be home long enough one night this week to get everything together, so stay tuned. It's the least I can do for all of you who came out and made the crawl the amazingly fun and successful night that it was.

Now that that's out of the way, I came across these AWESOME print ads on dlisted this afternoon. They've definitely got that Errol Morris ad, man's man, classic high life vibe.







The popped collar doesn't get made fun of enough. It's horrifying. A High Life man would never be caught dead participating in such douchebaggery.

Again, stay tuned for bar crawl footage. What I've seen so far has been a lot of shouting and chaotic camera work, so I think the vibe of the night was captured.

Today is the Day.
The High Life Bar Crawl.
To celebrate, we are unveiling our official logo (above).

If you are in Brooklyn definitely meet up.
Here is our Schedule:

5:00 Quarter Bar - 5th ave @20th St (SW corner) -
6:00: Buttermilk - 5th ave @ 16th St (SE Corner)
7:00: Royale - 5th ave @ 12th St (west side of street)
8:00: Commonwealth - 5th ave @ 12th St (SE corner)
9:00: Timboos - 5th ave @ 11th St (SE Corner)
10:00 Dram Shop - 9th st (east of 5th ave)
11:00: Jackie's 5th amendment - 5th ave @ 7th St (SW corner)
12:30am - High Dive - 5th ave @ Carroll (east side of 5th)
1:30am - Flatbush Farm - Flatbush @ St. Marks (south side of Flatbush)
2:30am - Barrette - Vanderbilt @ Bergen (NE Corner)

Here is the map.

The Bloody Larry

along the lines the of aforementioned manmosa, another drink you might want to sip with your omlette the morning after the june 13 brooklyn high life bar crawl: the bloody beer. the perfect brunch-time marriage of high life and your favorite bloody mary mix recipe. in honor of my gracious host, lfab, i call it the bloody larry.

i was first introduced to this drink while on a high life bar crawl with my friend jon along venice blvd in los angeles. wandering, mistakenly and ultimately without incident, into a crowded mexican bar one friday night, my friend and i looked around, noted the scratching off of the record and tried to figure out how to say high life en espanol. (its high life.) as jon bravely tried to find a restroom, i stayed at the bar and gulped down my beer as women in lingerie girated on laps, the owners of the laps glaring at me.

el amigo a mi izquierda pointed to my beverage. i repeated high life several times. he kept repeating, "[lost to posterity]" and pointed at his deep red pint of liquid. he picked up a bottle of tapatio hot sauce and pretended to pour it into my beer. after he did this several times (i had been bowling earlier, buckets of high life) in my stubborn mind arose a revelation. he motioned for me to try his beverage, and several strands of hepatitis be damned, i sipped the blood-red frothiness. interesting.

aside from the tecate base, i knew el jefe was on to something. i motioned for another high life, a glass and then pointed at jefe. the lovely bartender brought me a plastic jug of bloody mary mix and a bottle of tapatio. i drank the high life until the glass was 3/4s full, filled it close to the rim with mix (easy, it fizzes up pretty good) and added a few dashes of tapatio. pausing first to cheers el jefe, i took my first gulp... d-licious.

jefe bought me another high life, i insisted on buying him one, the bloody mix flowed, and... i drank the two of them down as fast as possible and got the hell out of there.

change and innovation can be scary at first, but so is getting searched and sent through a metal detector before you enter a bar. the important thing was what i had learned... not to let jon pick bars anymore, but most of all, the morning after beauty of what i call, the bloody larry...

High Life Hero #4: Frankie Miller

Frankie Miller is our kind of guy. Why? Because he's clever.

In 1973 Frankie had an idea that I can only assume was the result of drinking High Life. He thought, "Hey, my last name's Miller! That's the same name as the manufacturer of the greatest beer known to man! I need to take advantage of this on my next record..." And there you have it folks, Frankie Miller's High Life. The closest thing we've seen to an album dedicated to the Champagne of Beers.

He's so damn happy on the cover! He's probably thinking of all the other famous Millers who COULD have taken advantage of that blessing but didn't! HAHA! Suckers! It probably went something like this:
Steve Miller - screw you!
Dennis Miller* - you're not famous yet, so whatever!
Glenn Miller - damn dude, you died in a plane wreck and they never found you?? That sucks...

*Dennis Miller has also tried to take advantage of the last name with his crappy "Miller Time" segment on The O'Reilly Factor. It falls short buddy. Real short.

High Life bar crawl

It's official:

The first annual High Life bar crawl is happening. The crawl will start in south slope, moving up to Flatbush.

View HIgh Life bar crawl in a larger map

List of bars and more details to follow.

Save the date!