Friday Fix

Here it is. Installment two of Errol Morris' brilliance. Enjoy:

1 Second Ads

One Second Commercials - Watch more Funny Videos

It's rare that High Life makes the news, so it's safe to say we're pretty pumped. Miller will be running a series of 1 second High Life ads during the Super Bowl this year.
In a press release, some dude with my dream job (senior brand manager for HL) said:
“Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”

I'm really glad to see that HL will have a presence on the big day. Maybe this means Miller gets it. Maybe they'll start putting more effort into promoting this nectar of the gods. Or maybe they just decided to blow their entire 09 ad budget in the first month... Either way, I'm pumped to see how these go over.

You can check out the clips here: http://1secondad.com/

Inaugurating...

Good luck to our new President.
We're pretty sure he lives the High Life.
And we'd sure like to drink one with him.

Classic Commercials

Part of the High Life Legacy is the best series of television commercials ever aired. That's right. I said it. Best... Ever... Really... Ever. Don't believe me. Below is the first of weekly installations:





Every Friday. Bank on it. Brought to you by the fine folks at Miller and genius Errol Morris.

A High Life first

This blog is meant to be a journey as much as it is entertainment for the 5 of you who've read it (because I send you the link and bugged you until I know you read it). Last night, the journey brought me to a very special place: High Life tall boys (good lookin' out Joe L). It was a first for me, but will not be the last. And with the bucket of pony bottles on Saturday night, that makes 2 High Life firsts in the past 5 days. That's the journey I'm talking about and I hope it inspires all of you to join the movement.
Unlike other atypical vehicles for the High Life (like the rare 40oz), the magic flavor held up nicely here. They were also icy cold, which didn't hurt. Next stop: High Life king cans or beer ball. Let me know if there are any others I should be looking out for.

High Life map

Below is map of NYC bars carrying high life and listing of how they carry it. Please comment with any bars we may have missed. As you can tell, we're still missing the true all-star, which is a bar with high life on draft.


View Larger Map

*Note - a few of these locations are post-royal and unconfirmed.

Hey There Chief...

There's only one thing to understand about this blog:

1. This is the headquarters of our emerging campaign to get Miller High Life officially designated as "America's National Beer."

As this is the case, we will offer all things we find great about High Life, great reviews for bars carrying High Life, and our personal recommendations for Living the High Life.

Be excited. There is much more to come.