Things you probably shouldn't say

While this wasn't specifically for High Life, I came across this old Miller ad, and thought it was worth the post. Seems they've consistently tried to appeal to the customer who takes their beer seriously, but themselves not so much.

My Future House...

Found this image in an this old NY Times article about one of Miller's previous ad campaigns. Can't say I remember this series of ads, but I can say what a pretty picture this is. Caption says this is at "a state fair" though does not specify which state. I bet it wasn't Missouri. Stupid Budweiser.

High Life Hero #2: Brook Stevens

While you may not know who Brook Stevens was, you definitely know his work. And if you love High Life even a fraction of the level that we do, then you have experienced his work intimately. Mr. Stevens was a designer responsible for many products, vehicles and graphic branding messages.

What is the cause our fawning over this dapper looking fellow? Let us count the ways. For starters Stevens is the mastermind behind the Miller Brewing Logo.



If that was not enough, in 1953 his High Life Cruiser hit the road. Brilliance.



Another piece of work you are surely familiar with is his design for Oscar Meyer's Wiener-mobile. And who doesn't love a hot dog with a High Life?



Though Brook Stevens left this world for High Life Heaven in 1995, the company he founded continues today, so who knows what could be next. Check out the company's web site here.

In Search of the Truth

Sad days are when we start feeling like maybe Miller doesn't completely even understand the High Life. Months ago Jim used an online form requesting promotional High Life material from Miller. They responded with giveaways for other Miller brands, but stated that there was not any of the sort for High Life.

Now I find this in my quest for all things High Life. Willing to consider that this might have been a recent development.

We love you Miller, please send us one. If you send us two, we'll give one away at an upcoming event.

High Life History for Sale

Found a bunch of great stuff for sale over at the Tavern Trove site. I think I'm going to start covering my walls with these old ads. You are not imagining things. That stud is keeping a bowling score while enjoying a goblet of the High Life. Seems like something a Lebowski might do.

Be sure to demand that your local bowling alley offer the champagne.

Brewers Score Big

If you live near or are travelling to the Milwaukee area this year, High Life could help you see a baseball game for a reasonable price. Came across this promotion this morning. High Life, how you always impress me. Seeing a game in NYC can cost you nearly a paycheck these days, so $6 for a ticket, sounds almost like "free" to us. The cynics will say that the Brewers just chose mid-week games that were not going to sell out, but wait....what's that we see...the final game of this deal is Friday, September 25, when if recent history holds true, the Brewers will be in the heat of a playoff race.

We are urging every MLB team to follow suit and make 9/25/09 "Major League High Life Day". $6 tickets for everyone. And get some High Life in the stands too. Petition to come.

Recession Special

Found these on a recent web search and gotta say I'm impressed. Must source the designer here who goes by the name of Shannon Kressin (http://www.shannonkressin.com/html/production_01.htm). While I can not confirm the $4.04 price everywhere (the store across my street sells it for $7 but I can buy a 12-pack for $5.99 when I visit my hometown) I can say that a big reason we think High Life is synonymous to Awesome is the combination of amazing value and amazing taste. Well done SK.

New thread here, in follow up to our Bukowski post from last week. While we are not ashamed to claim to be the biggest fans of High Life that exist, we do know there are others who deserve credit for promoting the greatness of this magical brew. With "High Life Heroes" we'll be showcasing these great figures from the past, present, and future (just you wait). We are excited to start off this thread with the biggest Hero of all. There is no other choice that would be more fitting than Sir Errol Morris (that's right, we've knighted him in this kingdom).



“It isn’t the style of how you present truth. It’s the search for it which matters”.


How true Sir Morris' words ring when we look at such an impressive body of work as his still beloved High Life commercials, thought those had impeccable style. If we can't trust an Academy Award winning, MacArthur Genius on what beer to drink, who can we trust?

Though you may never have heard of him before, Morris may be the greatest documentary film-maker EVER. You heard us right chief.

So raise a High Life, and celebrate our first High Life Hero, with the promise that there are many more to come, and maybe, just maybe, you might be one yourself someday.

Charles Bukowski: High Life Man

My bro found this photo and sent it my way last week. I think it's a no-brainer that it deserves its own post. That's right folks, what you're seeing is one of the greatest writers who ever lived, surrounded by cases of beer (High Life!!!) and, I can only guess, babbling incoherently to a doll he most likely found on the street. Or complimenting her legs...

If you're familiar with Bukowski, you know he wasn't too picky about what he drank... or what he banged. Any port in a storm. So while a claim could ever be made that he preferred drinking High Life, he certainly personified living the High Life and that's why this picture is so major. Shit, I think Miller should use this in a print ad campaign. I could see this in a magazine with the caption, "Who says being an alcoholic isn't cool? Drink High Life (to excess if you need to)."

Across America: Tuckerton, NJ

I discovered this High Life deal with my parents last summer at a bar/restaurant called the Tuckerton Grill in Tuckerton, NJ. Frosty 12oz glasses of High Life for $1? Every day? Yes, please.

This place is by no means a gem. Expect a middle-aged crowd with a few younger townies sprinkled in around the bar. I'm sure the bar food is worth eating, but for the love of god, don't eat the fish. Salmon with bleu cheese. I kid you not.

But I'm straying from the point. This place has $1 High Life DRAFTS for fuck's sake. Maybe that's a regular thing south of the mason-dixon, but it's unheard of in the NYC metro area. So if you're driving to Atlantic City, stop off at exit 58 and get stuck into some of the finest beer man has ever made at an excellent price.

These guys really get it

Barrette on Vanderbilt & Bergen has it all figured out. $2 High Life tall boys goes so far above and beyond that I almost get choked up thinking about it. Barrette... congratulations. You've nailed it. You're living the high life.

If you haven't been, make a point to. I think the tall boys run about $3.75 during the rest of the week. As a bonus, they have bar food, "DJ's" who mess around with their iPods and sub par half-naked girls swinging tassels around on their nipples because it's "burlesque" and burlesque is "artistic". Awesome.