Sometimes it does a man good to do the shopping...

Your Friday Fix. Too great to try to describe.

The Best Haircut Ever

I often get a haircut and feel like a part of my soul is missing.
Maybe I miss the the friendly banter of the barbershops of my youth. Maybe I miss being able to get a haircut for under $10. Maybe I miss having more hair on my head than my back...oh wait..never mind.

If only I lived in the now-mecca of Portland, Oregon. Because in Portland I could get the Best Haircut Ever. The visionaries are called Bishop's Barbershop, and every haircut you get is guaranteed to be the best you've ever had.

Check out the front page of their website where it says:

"choose from an a-la-carte menu of services that includes style, shampoo, blow dry, a variety of cut and color options, or even a hot towel shave, and a free bottle of cold Miller High Life is offered to those who are 21 and older."

Now you may say "I love High Life, but how does that guarantee a great haircut?" Well, I am a big fan of logic, so let me break this down for you:

A. High Life is the greatest beer ever.
B. Drinking High Life means you are living the High Life.
C. Living the High Life is the greatest time you will ever have.
D. Bishop's gives you a free High Life with your haircut.
E. Therefore a haircut at Bishop's will be the greatest haircut you will ever have.

That's High Life logic.

"But I live all the way over here in Delaware" you say? Well first of all: move immediately. But if you must live there, you are in luck. This article announces that Bishop's is looking to expand to the East Coast. Hopefully these places will pop up like Starbucks before long.

Go Meat!

In a word: Astonishing.

Consider this post part 1 of 2. The second will come once we've tried these. I can even give you an idea of what we'll say in the next post - "WOWOWOWOW - this is the greatest thing ever. Delicious. Incredible." You get the idea.

It's pretty safe to say that the good folks at Hillshire Farms are living the High Life. A brat with High Life built in is a fantastic idea. I've found myself eating a brat and thinking, "Damn, I could go for a High Life" dozens of times. But that's just one of many situations in which I've found myself wanting a High Life. Here's some others that will hopefully inspire solutions:

- At work
- Long car rides
- At a crap '$10 a beer' bar
- At a Yankee games
- On the beach in NY/NJ
- In the shower

There's countless more, and many of these I've come up with temporary workarounds for, but nothing that could be called a solution.


Big thanks to Joe Noodles for the tip on this one.

Otherwise...NO salad

One of our all-time favorites (all right...who are we kidding? they all are. still...)

Time For a Happy Hour

No unintentional overtime here...enjoy the weekend folks.

Gobble Gobble

With the ultimate family beer-drinking holiday upon us, this week's installation of King Morris' treasures was made specifically for Thanksgiving...and we'd like to give thanks for the High Life. Enjoy.

Service with a Smile

Happy Thursday.

Best. Bar. Ever.

The High Life Lounge in Des Moines, Iowa could be the greatest bar of all time. I can safely say that, and I've never even been there. I'll let the bar's own website explain why:

"As the name implies, the star of the show is a certain brand of beer and everything that it embodies. Miller High Life was a culture of its own in the 60’s and 70’s and its allure lives on today. The “Champagne of Beers” outsells two-to-one the next popular beer at the High Life Lounge."

I'm not making this up! A place this awesome really exists! I found it by searching "High Life" on Twitter one afternoon and haven't felt the same about my local watering holes ever since.

In addition to selling the crap out of some High Life, these guys also have a 'High Life Man' burger, which includes a beef patty, Italian sausage and bacon. That burger is all about living the High Life. It's only missing the big dollop of butter.

We're going. I can't say when, but we are. We'll take photos. It'll be incredible.

Even THIS Guy Has Some Common Sense...

Some chuckle-worthy news out of Golden Colorado, where a man came home to find an intruder had parked in his garage, was wearing his boxers, and tried to kick the actual homeowner out of the house - the intruder actually believing himself to be the owner.

Best part of the story:

"Police say he had spent most of the day at the residence, showered, did his laundry and even put a few of his own items in the refrigerator, including a six-pack of Miller High Life, according to authorities. They say three of the beers were missing and one was open and partially consumed.

Check out the full article here.

We're confident that the High Life he consumed was the only thing that kept this guy from going loco - proving that even the craziest folks can gain a bit of common sense from the greatest beer ever produced.

Something's not quite right...

The classic Errol Morris commercials are back.

We thought after the break we'd share one of our all-time favorites (well they all kind of qualify...). Like most humans, we're constantly in search for the world's best burger. The recipe you see in the ad below is surely a part of whichever grilled-patty turns out to be this holy grail. Enjoy.

High Life gets Wild

I recently came across this article. The article details a partnership between High Life and a group called Pheasants Forever, which is dedicated to protecting wildlife habitats and promoting responsible "recreation" (code word for pheasant hunting - which we are all for, but might argue with the terminology). There are many reasons I support this partnership:

1. The awesome special High Life cans.



2. The awesome quote that was in the article:
“A great day pheasant hunting followed up by a Miller High Life just goes together” -Chris Gotziaman, Field Marketing Manager with MillerCoors

3. The article was reported on a website called ammoland.com, and we just love idea that there is in fact an entire Land full of Ammo. The site name is in huge letters at the top of the screen, which is getting me some strange looks in my office (unfortunately we have yet to be offered jobs by Miller).

4. The article uses the word "purveyors" which I consider to be the act of a smug journalist rather than someone living the High Life.

So go forth. Buy the special High Life cans if you have the chance, and support the High Life for the pheasants.

High Life Hero #5: Troy Dugas

Troy Dugas is an artist. Not some kind of pansy who colors by number. Troy Dugas uses product labels arranged in patterns to rock our collective world. Troy Dugas lives the High Life.

You may be saying to yourself "Self, how can we be so sure that Troy actually lives the High Life?" We know because he made a mural out of the most amazing label that ever existed. Check it out:



Not convinced those are actually High Life Labels? Here's the detail view:



Those chameleon coors light labels can't do THAT.

Check out Troy's other work here.

Let's Go Yankees

The Yankees live the High Life.

It's a fact. That's what makes them winners.


For the remainder of this world series, I'll be toasting High Life to the greatest team in baseball. They've put together one hell of a season and I hope they finish the job. Let's go Yankees.


Note: I posted this picture featuring an inferior Miller product only because I'm ABSOLUTELY certain that they were using this to pour on each other so they wouldn't waste the good stuff.

Halloween-Life

We know it can be tough to come up with a Halloween costume that will bring you the adoration of fellow party-goers, AND allow you to feel good about yourself.

Ladies and gentlemen, look no further. We're certain you'll find these costumes to not only be huge hits at the party, but something you'll be looking for any possible reason to wear over and over again.

For those of the fairer sex, the classic "Girl on the Moon" from the High Life label's is a can't-miss:




These used to be sold on Amazon, but this year you'll have to get creative - not like you have time to order online right now anyway.

For the gentlemen, what could be better than dressing as one of Heroes, the Delivery Guy. Get your very own High Life Delivery shirt here:



You're not gonna want to take it off.
Enjoy the festivities all. And please, live the High Life.

Back in Business

So we know we've been away for a bit, but summer can get hot and make us lose focus - even with regular doses of ice cold High Life.

But we're back, and it's gonna be better than ever.
To get everyone back in the mood, we thought it would be best to kick this off with the greatest song of all time:

Bar crawl photos

Bar crawl photos! Share em if you got em! Here's a few good ones.

Bar Crawl clip

A promised, here's a bar crawl highlights video. There's over 40 minutes of footage, so a lot of good stuff needed to be cut out to get this under 4 min, but we'll get more clips up. For now, enjoy this clip. Thanks again to everyone who came out.

High Life Innovations

I know what you're thinking...
"The balls on this guy! Who does he think he is adding a new post to the High Life blog when there's been no photos or footage of the bar crawl yet??"
I agree with you. It's wrong and I don't feel good about it. It's possible that I might be home long enough one night this week to get everything together, so stay tuned. It's the least I can do for all of you who came out and made the crawl the amazingly fun and successful night that it was.

Now that that's out of the way, I came across these AWESOME print ads on dlisted this afternoon. They've definitely got that Errol Morris ad, man's man, classic high life vibe.







The popped collar doesn't get made fun of enough. It's horrifying. A High Life man would never be caught dead participating in such douchebaggery.

Again, stay tuned for bar crawl footage. What I've seen so far has been a lot of shouting and chaotic camera work, so I think the vibe of the night was captured.

Today is the Day.
The High Life Bar Crawl.
To celebrate, we are unveiling our official logo (above).

If you are in Brooklyn definitely meet up.
Here is our Schedule:

5:00 Quarter Bar - 5th ave @20th St (SW corner) -
6:00: Buttermilk - 5th ave @ 16th St (SE Corner)
7:00: Royale - 5th ave @ 12th St (west side of street)
8:00: Commonwealth - 5th ave @ 12th St (SE corner)
9:00: Timboos - 5th ave @ 11th St (SE Corner)
10:00 Dram Shop - 9th st (east of 5th ave)
11:00: Jackie's 5th amendment - 5th ave @ 7th St (SW corner)
12:30am - High Dive - 5th ave @ Carroll (east side of 5th)
1:30am - Flatbush Farm - Flatbush @ St. Marks (south side of Flatbush)
2:30am - Barrette - Vanderbilt @ Bergen (NE Corner)

Here is the map.

The Bloody Larry

along the lines the of aforementioned manmosa, another drink you might want to sip with your omlette the morning after the june 13 brooklyn high life bar crawl: the bloody beer. the perfect brunch-time marriage of high life and your favorite bloody mary mix recipe. in honor of my gracious host, lfab, i call it the bloody larry.

i was first introduced to this drink while on a high life bar crawl with my friend jon along venice blvd in los angeles. wandering, mistakenly and ultimately without incident, into a crowded mexican bar one friday night, my friend and i looked around, noted the scratching off of the record and tried to figure out how to say high life en espanol. (its high life.) as jon bravely tried to find a restroom, i stayed at the bar and gulped down my beer as women in lingerie girated on laps, the owners of the laps glaring at me.

el amigo a mi izquierda pointed to my beverage. i repeated high life several times. he kept repeating, "[lost to posterity]" and pointed at his deep red pint of liquid. he picked up a bottle of tapatio hot sauce and pretended to pour it into my beer. after he did this several times (i had been bowling earlier, buckets of high life) in my stubborn mind arose a revelation. he motioned for me to try his beverage, and several strands of hepatitis be damned, i sipped the blood-red frothiness. interesting.

aside from the tecate base, i knew el jefe was on to something. i motioned for another high life, a glass and then pointed at jefe. the lovely bartender brought me a plastic jug of bloody mary mix and a bottle of tapatio. i drank the high life until the glass was 3/4s full, filled it close to the rim with mix (easy, it fizzes up pretty good) and added a few dashes of tapatio. pausing first to cheers el jefe, i took my first gulp... d-licious.

jefe bought me another high life, i insisted on buying him one, the bloody mix flowed, and... i drank the two of them down as fast as possible and got the hell out of there.

change and innovation can be scary at first, but so is getting searched and sent through a metal detector before you enter a bar. the important thing was what i had learned... not to let jon pick bars anymore, but most of all, the morning after beauty of what i call, the bloody larry...

High Life Hero #4: Frankie Miller

Frankie Miller is our kind of guy. Why? Because he's clever.

In 1973 Frankie had an idea that I can only assume was the result of drinking High Life. He thought, "Hey, my last name's Miller! That's the same name as the manufacturer of the greatest beer known to man! I need to take advantage of this on my next record..." And there you have it folks, Frankie Miller's High Life. The closest thing we've seen to an album dedicated to the Champagne of Beers.

He's so damn happy on the cover! He's probably thinking of all the other famous Millers who COULD have taken advantage of that blessing but didn't! HAHA! Suckers! It probably went something like this:
Steve Miller - screw you!
Dennis Miller* - you're not famous yet, so whatever!
Glenn Miller - damn dude, you died in a plane wreck and they never found you?? That sucks...

*Dennis Miller has also tried to take advantage of the last name with his crappy "Miller Time" segment on The O'Reilly Factor. It falls short buddy. Real short.

High Life bar crawl

It's official:

The first annual High Life bar crawl is happening. The crawl will start in south slope, moving up to Flatbush.

View HIgh Life bar crawl in a larger map

List of bars and more details to follow.

Save the date!

Manmosa

I can't believe I hadn't heard of this before, or thought of it myself, but someone (clearly a lover of the High Life) has created a variation of the Mimosa/Brass Monkey called the Manmosa, which consists of OJ, High Life & Ice. I haven't given it a shot yet, but since one of the ingredients is High Life, I don't see how you could go wrong.
In digging around I've also noticed there's a few morons out there who claim that a Manmosa contains another kind of beer, such as Blue Moon, PBR or Miller Lite. Nice one douchebag - way to miss the point:
A. What other beer could serve as a better replacement for Champagne in a cocktail than the Champagne of Beers?
B. Why would you WANT another kind of beer?
C. What is your problem?

I can't imagine a better time to enjoy one of these than the morning following the 2009 Miller High Life pub crawl. Details to follow shortly...

High Life Hero #3: Bobby Allison

Okay, so we'll admit we don't often sit around and watch NASCAR in our spare time, but that doesn't mean we don't respect the men who drive those tin cans at over 200 mph, trusting their lives not only to their own skill, but to the other drivers on the course, and a bunch of grease-monkeys whose only goal is to make them move faster.



And the guy we admire the most is Bobby Allison. #12 was the engine that ran on High Life, and, not surprisingly, was pretty successful at that. 3rd on the all-time wins list, Allison won the Daytona 500 - NASCAR's premier event - four times, and won the season championship in 1983.

While we don't condone drinking High Life ever when driving, we do condone it all times when driving is not necessary. So does Mr. Allison. Cheers to him.

Things you probably shouldn't say

While this wasn't specifically for High Life, I came across this old Miller ad, and thought it was worth the post. Seems they've consistently tried to appeal to the customer who takes their beer seriously, but themselves not so much.

My Future House...

Found this image in an this old NY Times article about one of Miller's previous ad campaigns. Can't say I remember this series of ads, but I can say what a pretty picture this is. Caption says this is at "a state fair" though does not specify which state. I bet it wasn't Missouri. Stupid Budweiser.

High Life Hero #2: Brook Stevens

While you may not know who Brook Stevens was, you definitely know his work. And if you love High Life even a fraction of the level that we do, then you have experienced his work intimately. Mr. Stevens was a designer responsible for many products, vehicles and graphic branding messages.

What is the cause our fawning over this dapper looking fellow? Let us count the ways. For starters Stevens is the mastermind behind the Miller Brewing Logo.



If that was not enough, in 1953 his High Life Cruiser hit the road. Brilliance.



Another piece of work you are surely familiar with is his design for Oscar Meyer's Wiener-mobile. And who doesn't love a hot dog with a High Life?



Though Brook Stevens left this world for High Life Heaven in 1995, the company he founded continues today, so who knows what could be next. Check out the company's web site here.

In Search of the Truth

Sad days are when we start feeling like maybe Miller doesn't completely even understand the High Life. Months ago Jim used an online form requesting promotional High Life material from Miller. They responded with giveaways for other Miller brands, but stated that there was not any of the sort for High Life.

Now I find this in my quest for all things High Life. Willing to consider that this might have been a recent development.

We love you Miller, please send us one. If you send us two, we'll give one away at an upcoming event.

High Life History for Sale

Found a bunch of great stuff for sale over at the Tavern Trove site. I think I'm going to start covering my walls with these old ads. You are not imagining things. That stud is keeping a bowling score while enjoying a goblet of the High Life. Seems like something a Lebowski might do.

Be sure to demand that your local bowling alley offer the champagne.

Brewers Score Big

If you live near or are travelling to the Milwaukee area this year, High Life could help you see a baseball game for a reasonable price. Came across this promotion this morning. High Life, how you always impress me. Seeing a game in NYC can cost you nearly a paycheck these days, so $6 for a ticket, sounds almost like "free" to us. The cynics will say that the Brewers just chose mid-week games that were not going to sell out, but wait....what's that we see...the final game of this deal is Friday, September 25, when if recent history holds true, the Brewers will be in the heat of a playoff race.

We are urging every MLB team to follow suit and make 9/25/09 "Major League High Life Day". $6 tickets for everyone. And get some High Life in the stands too. Petition to come.

Recession Special

Found these on a recent web search and gotta say I'm impressed. Must source the designer here who goes by the name of Shannon Kressin (http://www.shannonkressin.com/html/production_01.htm). While I can not confirm the $4.04 price everywhere (the store across my street sells it for $7 but I can buy a 12-pack for $5.99 when I visit my hometown) I can say that a big reason we think High Life is synonymous to Awesome is the combination of amazing value and amazing taste. Well done SK.

New thread here, in follow up to our Bukowski post from last week. While we are not ashamed to claim to be the biggest fans of High Life that exist, we do know there are others who deserve credit for promoting the greatness of this magical brew. With "High Life Heroes" we'll be showcasing these great figures from the past, present, and future (just you wait). We are excited to start off this thread with the biggest Hero of all. There is no other choice that would be more fitting than Sir Errol Morris (that's right, we've knighted him in this kingdom).



“It isn’t the style of how you present truth. It’s the search for it which matters”.


How true Sir Morris' words ring when we look at such an impressive body of work as his still beloved High Life commercials, thought those had impeccable style. If we can't trust an Academy Award winning, MacArthur Genius on what beer to drink, who can we trust?

Though you may never have heard of him before, Morris may be the greatest documentary film-maker EVER. You heard us right chief.

So raise a High Life, and celebrate our first High Life Hero, with the promise that there are many more to come, and maybe, just maybe, you might be one yourself someday.

Charles Bukowski: High Life Man

My bro found this photo and sent it my way last week. I think it's a no-brainer that it deserves its own post. That's right folks, what you're seeing is one of the greatest writers who ever lived, surrounded by cases of beer (High Life!!!) and, I can only guess, babbling incoherently to a doll he most likely found on the street. Or complimenting her legs...

If you're familiar with Bukowski, you know he wasn't too picky about what he drank... or what he banged. Any port in a storm. So while a claim could ever be made that he preferred drinking High Life, he certainly personified living the High Life and that's why this picture is so major. Shit, I think Miller should use this in a print ad campaign. I could see this in a magazine with the caption, "Who says being an alcoholic isn't cool? Drink High Life (to excess if you need to)."

Across America: Tuckerton, NJ

I discovered this High Life deal with my parents last summer at a bar/restaurant called the Tuckerton Grill in Tuckerton, NJ. Frosty 12oz glasses of High Life for $1? Every day? Yes, please.

This place is by no means a gem. Expect a middle-aged crowd with a few younger townies sprinkled in around the bar. I'm sure the bar food is worth eating, but for the love of god, don't eat the fish. Salmon with bleu cheese. I kid you not.

But I'm straying from the point. This place has $1 High Life DRAFTS for fuck's sake. Maybe that's a regular thing south of the mason-dixon, but it's unheard of in the NYC metro area. So if you're driving to Atlantic City, stop off at exit 58 and get stuck into some of the finest beer man has ever made at an excellent price.

These guys really get it

Barrette on Vanderbilt & Bergen has it all figured out. $2 High Life tall boys goes so far above and beyond that I almost get choked up thinking about it. Barrette... congratulations. You've nailed it. You're living the high life.

If you haven't been, make a point to. I think the tall boys run about $3.75 during the rest of the week. As a bonus, they have bar food, "DJ's" who mess around with their iPods and sub par half-naked girls swinging tassels around on their nipples because it's "burlesque" and burlesque is "artistic". Awesome.

Living the High Life - Jackass style

This is one of the more interesting uses of high life I've ever seen:

Friday (er Saturday) Fix...

Beautiful weekend here in NYC.
Al Gore can NOT be happy.

The warm weather is getting us in a romantic mood, so enjoy this week's classic:

"A Man Knows a Station Wagon When He Sees One..."

Enjoy the weekend:

New Thread

Okay we've been lax. And we apoligize. Well I apologize. Jim is probably just knee deep in high life and trying to drink it all up.

Anyway, the next couple weeks will see the addition of many new threads on this blog. We'll be looking to capture the real essence of the magical brew, and make this journey we've started come alive.

This particular post is the beginning of the "High Life Across America" thread. I don't even know where this is (though some hints in the image would suggest not the Southwest) but it looks great. Well how could it not.

Double Dose

Since we missed last week (sorry)...a double dose of EM this week. Get this guy back in the game! These commercials always make my day.

A special winter edition for you today. Hopefully spring is on the way. Screw the groundhog.






Enjoy.

Friday Fix

Here it is. Installment two of Errol Morris' brilliance. Enjoy:

1 Second Ads

One Second Commercials - Watch more Funny Videos

It's rare that High Life makes the news, so it's safe to say we're pretty pumped. Miller will be running a series of 1 second High Life ads during the Super Bowl this year.
In a press release, some dude with my dream job (senior brand manager for HL) said:
“Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”

I'm really glad to see that HL will have a presence on the big day. Maybe this means Miller gets it. Maybe they'll start putting more effort into promoting this nectar of the gods. Or maybe they just decided to blow their entire 09 ad budget in the first month... Either way, I'm pumped to see how these go over.

You can check out the clips here: http://1secondad.com/

Inaugurating...

Good luck to our new President.
We're pretty sure he lives the High Life.
And we'd sure like to drink one with him.

Classic Commercials

Part of the High Life Legacy is the best series of television commercials ever aired. That's right. I said it. Best... Ever... Really... Ever. Don't believe me. Below is the first of weekly installations:





Every Friday. Bank on it. Brought to you by the fine folks at Miller and genius Errol Morris.

A High Life first

This blog is meant to be a journey as much as it is entertainment for the 5 of you who've read it (because I send you the link and bugged you until I know you read it). Last night, the journey brought me to a very special place: High Life tall boys (good lookin' out Joe L). It was a first for me, but will not be the last. And with the bucket of pony bottles on Saturday night, that makes 2 High Life firsts in the past 5 days. That's the journey I'm talking about and I hope it inspires all of you to join the movement.
Unlike other atypical vehicles for the High Life (like the rare 40oz), the magic flavor held up nicely here. They were also icy cold, which didn't hurt. Next stop: High Life king cans or beer ball. Let me know if there are any others I should be looking out for.

High Life map

Below is map of NYC bars carrying high life and listing of how they carry it. Please comment with any bars we may have missed. As you can tell, we're still missing the true all-star, which is a bar with high life on draft.


View Larger Map

*Note - a few of these locations are post-royal and unconfirmed.

Hey There Chief...

There's only one thing to understand about this blog:

1. This is the headquarters of our emerging campaign to get Miller High Life officially designated as "America's National Beer."

As this is the case, we will offer all things we find great about High Life, great reviews for bars carrying High Life, and our personal recommendations for Living the High Life.

Be excited. There is much more to come.